World Bulk Wine Exhibition The Art of Blending

The The World Bulk Wine Exhibition (WBWE) is the most important wine fair worldwide in terms of business transactions focusing 85% of the global supply for bulk wine. It is a business forum for international wine purchasers and suppliers on “neutral ground” in Amsterdam every year in the month of November. A unique place to share the great quality and variety of bulk wine with leading international importers.

The ninth WBWE will be held on the 20th and 21st of November at the Amsterdam’s RAI, the place where, for the last eight years, the main producers and wine buyers worldwide have gathered for two days of intense commercial trade.

Michel Rolland (France), Anita Oberholster (USA), Hervé Romat (France), Franke Smulders (The Netherlands) and Brian Peters (UK) are some of the experts who will launch the first edition of The Art of Blending Wine

The 1st international seminar on the technique of coupage will be held on the coming 20th and 21st of November in Amsterdam, within the framework of the WBWE

To know the impact of different oenological products and techniques on winemaking; to know how products and techniques work on different finished wines and choose the most appropriate depending on the profile sought; to prepare wines for ageing in barrel; to elaborate base wines for sparkling wines; to bottle private label for large supermarket chains; to bottling for specific trading areas; to adjust and correct nuances of wines; to enhance quality scents and eliminate defective ones; to balance wines taking into account the pH, the alcoholic strength, the sensation of sweetness, body and fat… These are just some of the objectives with which The Art of Blending Wine was born. The Art of Blending Wine is an advanced seminar for professionals, who would like to educate themselves, share knowledge, techniques and methods, over a period of two days, with some of the most renowned speakers from around the world.

The Art of Blending Wine will be held on the coming 20th and 21st of November in Amsterdam, within the framework of the largest fair for the wine business: the World Bulk Wine Exhibition.

The first edition of this exclusive seminar will involve the participation of professionals from seven different nationalities and some of the most prominent companies and institutions from the sector, such as the Institut des Sciences de la Vigne et du Vin – Unité de Recherche INRA, Bordeaux (France), the University of California, Davis (USA), the Universidad Rovira i Virgili (Spain) or Sektkellerei Am Turm Deidesheim-Speyer GmbH (Germany).

Places for the 1st edition of The Art of blending Wine are very limited. Book your place now if you don’t want to miss the opportunity to participate in this experience.


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Posted October 27, 2017 by admin in category "home", "wine exhibitions